ANALYSIS OF THE PROTECTION OF THE ECONOMIC RIGHTS OF OWNERS OF FAMOUS TRADEMARKS
DOI:
https://doi.org/10.33603/3vk6yk45Keywords:
Trademark, Economic Rights, Legal ProtectionAbstract
Trademark is an identifying mark attached to a good and/or service as well as being a differentiator between one good and/or service with another. Trademark provides exclusive rights in the form of moral rights and economic rights. In this research, the discussion is about the infringement of economic rights that occur in the case of trademark disputes between starbucks which is a coffee franchise company from America with STTC which is a cigarette company from Pematangsiantar. In short, STTC uses the starbucks brand for its cigarette products without any good faith when clearly starbucks is a well-known brand. Unfortunately, the Director General of IPR granted permission for the use of the starbucks brand and registered as the owner of the starbucks brand with IDM000342818 dated September 10, 2012 until September 10, 2012. For the economic losses suffered, starbucks decided to file a lawsuit to the Central Jakarta Commercial Court but the lawsuit was rejected by the judge. This research uses a normative method with a statutory and conceptual approach that bases its analysis on Law No. 20 of 2016. The results show that the Supreme Court judge's decision has been able to provide protection for the economic rights of starbucks by accepting the entire starbucks lawsuit and asking the Director General of IPR to eliminate the ownership of STTC as the owner of the brand. Starbucks was then also designated as a well-known trademark.
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