Marketing Strategy for MSME Management Students at Pamulang University During the Covid-19 Pandemic
DOI:
https://doi.org/10.33603/jshr.v2i2.7604Keywords:
Marketing Strategy, Increase Sales, Covid 19Abstract
The purpose of this study was to determine product innovation strategies in increasing sales to Pamulang University Management Student MSMEs during the Covid-19 Pandemic, to determine promotional strategies in increasing sales of Pamulang University Management Student MSME products during the Covid-19 Pandemic and to find out strategies product quality in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic. This study used a qualitative descriptive research method. After doing the research it was found that the product innovation strategy in increasing sales through creating products with different products in general and having a unique brand or product brand that attracts consumers, Promotional strategies in increasing sales are through online marketing or social media, such as: Instagram, Facebook, WhatsApp, etc. as well as through various social media platforms that can be accessed by all people, especially the Indonesian people. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to handle online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping.
References
AMMAI, buku panduan Ujian Gelar Profesional keanggotaan asosiasi ahli manajemen asuransi Indonesia, sector jiwa, AMMAI, 2000
Fajarianto, Otto, Aghnia Dian Lestari, and Dedet Erawati. "PEMANFAATAN QR CODE SEBAGAI MEDIA PROMOSI DAN INFORMASI UNIVERSITAS SWADAYA GUNUNG JATI CIREBON." JURNAL SIGNAL 9.1 (2021): 100-107.
Hermawan Kartajaya, Aa Gym: A Spritual Marketer. Mark Plus & Co., 2005 Hermawan Kartajaya, Hermawan Kartajaya on Marketing, Gramedia, Jakarta 2002
http://guntala.wordpress.com/2010/04/30/kredit-perumahan-rakyat-di- bank di akses pada tanggal 17 Desember 2012.
http://salam-online.com/2012/08/bank-syariah-mandiri-keluarkan-kpr-tanpa-uang-muka-dengan-sistem- murabahah.html di akses tanggal 16 Desember 2012.
Kartika Sari, P., Arofatinajah, S., & Fajarianto, O. (2022). Development of Digital Comic on Thematic Learning to Improve Literature Skills of 5th Grade Students in Elementary School. JTP - Jurnal Teknologi Pendidikan, 24(1), 38-49.
Purnama Putra,Wiwik hasbiyah. Teori dan Pratik Pemasaran Syariah; hal.47. Depok:Rajawali Pers, 2018)
Tambunan, Tulus. 2012. Usaha Mikro Kecil dan Menengah di Indonesia: Isu-Isu Penting. Jakarta: LP3ES.
Sardjonopermono, Iswardono. 1985. Ekonomi Mikro Perilaku Produsen. Yogyakarta: BPFE-Yogyakarta
Sondang P. Siagaan, Manajemen Stratejik, Jakarta: Bumi aksara, 2008, hlm. 15 2
Lewis Mulford Adams, dkk, Websters World University Dictionary, Washington:D.C. Publisher Company, Inc, 1965, hlm. 1019 3
M. Arifin, Psikologi Suatu Pengantar. Jakarta: PT Bumi Aksara, 2008, hlm. 39 4
Geroge Stainer dan John Milner, Management Strategic, Jakarta: Erlangga, hlm. 70
Sugiyono. 2011. Metode penelitian kuntitatif kualitatif dan R&D, Alfabeta.
Suryana, Kewirausahaan, Jakarta: Salemba Empat Patria, 2006. hlm. 173-174
Dr. Basu Swastha DH., SE., MBA. Dan Ibnu Sukotjo W. SE, Pengantar Bisnis Modern, ed.3, Liberty Yogyakarta, Yogyakarta, hlm.200
Muhammad Syakir, Syari’ah Marketing, Bandung: Mizan Pustaka, 2006. hlm. 12
Sofjan Assauri, Manajemen Pemasaran, Jakarta: Raja Grafindo, 2007. hlm. 168-169
Fredy Rangkuti, Analisis SWOT Teknik Membedah Kasus Bisnis, Jakarta: Gramedia Pustaka Utama, 1997, hlm. 48-49
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
JSHR (Journal Socio Humanities Review) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
