The Appearance of False Sign in Ads at Social Media
DOI:
https://doi.org/10.33603/perspective.v4i2.1540Keywords:
Advertising, Semiotics, Signs, Digital MediaAbstract
The aim of this study is to determine the presence of signs and combinations of
signs (codes) that are present on the fictitious figure of Sarah Aprilia in Cologne Bask
advertising on the internet. The sign and the code in general should have a common
understanding by prospective readers (target audience). This research used qualitative
approach with interpretative descriptive method because semiotic science is digging
and discovery the meaning. In analyzing the fictitious figure of Sarah Aprilia, the sign
that appearance is false sign. Deceptive mark is a sign that unknown origin , but the
engineering rests on a natural object (hybrid), but viewers assume it was real presence.
This is due to the many cross signs presented visual codes that make the figure of Sarah
Aprilia as a real figure.
signs (codes) that are present on the fictitious figure of Sarah Aprilia in Cologne Bask
advertising on the internet. The sign and the code in general should have a common
understanding by prospective readers (target audience). This research used qualitative
approach with interpretative descriptive method because semiotic science is digging
and discovery the meaning. In analyzing the fictitious figure of Sarah Aprilia, the sign
that appearance is false sign. Deceptive mark is a sign that unknown origin , but the
engineering rests on a natural object (hybrid), but viewers assume it was real presence.
This is due to the many cross signs presented visual codes that make the figure of Sarah
Aprilia as a real figure.
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Published
2018-10-11
How to Cite
Ilhamsyah, I., & Herlina, H. (2018). The Appearance of False Sign in Ads at Social Media. Academic Journal Perspective : Education, Language, and Literature, 4(2), 123–130. https://doi.org/10.33603/perspective.v4i2.1540
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