MODERNIZATION OF AGRICULTURAL COOPERATIVES TO STRENGTHEN COMPETITION AND MARKET EXPANSION: CASE STUDY OF THE KONSUMEN TANI SUKSES BERSAMA BATAM COOPERATIVE

Abstract

Modernization of organization and governance with information technology is significant in strengthening a cooperative's competitiveness and market expansion. This research analyzes the cooperative modernization process at the Batam Joint Farmers Consumer Cooperative (KTSBB), which operates in the agricultural sector. The research method used was qualitative, using a survey approach through questionnaires, in-depth discussions, and document reviews carried out in January – March 2022. The results of the research show that the KTSBB Cooperative, as the only agricultural cooperative in Batam City, has modernized by carrying out transformation in the institutional aspect, where the cooperative acts as an aggregator in the production and market chain, as well as business modernization through 3 (three) business units to help facilitate access to facilities, materials and capital for sustainable production consisting of Gerai Tani, Dana Tani, Gerai Vegetables. KTSBB Cooperative has also carried out digital innovation both on the upstream side (digital farming) and the downstream side (digital marketing). Digital farming innovation on the upstream side is carried out in collaboration with the ANSA Smart Eco farming platform. In contrast, on the downstream side, it takes the form of digital sales innovation using the Intelligent Point of Sale (iPOS) platform. It is connected to the online vegetable commodity sales platform Bakulan."With the cooperative's modernization, the KTSBB Cooperative has become an
essential player in the supply of vegetable commodities, especially red chilies, in Batam City.