TRADEMARK LEGAL PROTECTION IN THE HALAL CERTIFICATION PROGRAM FOR MSMES
Keywords:
Legal protection, MSMEs, Halal CertificationAbstract
The halal certification program has become important for Micro, Small, and Medium
Enterprises (MSMEs) who want to market their halal products widely. However, in the
context of trademark legal protection, MSMEs often face challenges in ensuring that their
trademarks are properly protected in halal certification programs. This study aims to
analyze the mechanism of trademark legal protection for MSMEs involved in halal
certification programs. The research method used is literature study and policy analysis
related to trademark legal protection and the implementation of halal certification
programs for MSMEs. The results of the study show that cooperation between halal
certification bodies and trademark protection agencies is very important to ensure that the
trademark rights of MSMEs are effectively protected. The conclusion of this study is the
importance of a better understanding of trademark legal protection for MSMEs involved in
halal certification programs. Recommendations for relevant parties include increased
cooperation between halal certification bodies and trademark protection agencies, as well
as increased legal awareness for MSMEs on the importance of protecting their trademarks
in the context of halal certification programs.