Pengaruh functionality dan usability terhadap value for time dan value for money pengguna aplikasi Airbnb Surabaya
DOI:
https://doi.org/10.33603/jibm.v7i1.8324Keywords:
Functionality, Usability, Value for Money, Value for TimeAbstract
Abstract. This study aims to examine the effect of Functionality and Usability on Value for Time and Value for Money. The research design uses a quantitative approach with a questionnaire as a data collection instrument. Data was collected from 100 respondents from a population of travelers who had used the Airbnb application at least 2 times in different periods in the last 3 years with a minimum booking time of 3 days per period. Hypothesis testing was carried out using the multiple linear regression method. The results of hypothesis testing show that Functionality has a significant effect on Value for Time and Value for Money; while Usability was found to have no significant effect on Value for Time and Value for Money. Thus, Airbnb is expected to be able to focus on providing more useful information to customers.
Keywords: Functionality; Usability; Value for Time; Value for Money.
Abstrak. Penelitian ini bertujuan untuk menguji pengaruh dari Functionality dan Usability terhadap Value for Time dan Value for Money. Desain penelitian menggunakan pendekatan kuantitatif dengan kuisioner sebagai instrument pengambilan data. Data dikumpulkan dari 100 orang responden dari populasi para pelancong yang telah menggunakan aplikasi Airbnb minimal 2 x pada periode yang berbeda dalam 3 tahun terakhir dengan lama waktu pemesanan minimal 3 hari per periodenya, Pengujian hipotesis dilakukan dengan menggunakan metode regresi linear berganda. Hasil pengujian hipotesis menunjukkan bahwa Functionality berpengaruh signifikan terhadap Value for Time dan Value for Money; sementara Usability ditemukan tidak berpengaruh signifikan terhadap Value for Time dan Value for Money. Dengan demikian, Airbnb diharapkan mampu berfokus pada penyediaan informasi yang lebih bermanfaat kepada customer.
Katakunci: Functionality; Usability; Value for Time; Value for Money
References
Akpokodje, V. N., & Akpokodje, E. T. (2015). Assessment and Evaluation of KOHA ILS for Online Library Registration at University of Jos, Nigeria. In Asian Journal of Computer and Information Systems.
Amin, M., Rezaei, S., & Abolghasemi, M. (2014). User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust. Nankai Business Review International, 5(3), 258–274.
Bai, B., Law, R., & Wen, I. (2008). The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors. International Journal of Hospitality Management, 27(3), 391–402.
Chung, K. H., & Shin, J. I. (2010). The antecedents and consequents of relationship quality in internet shopping. Asia Pacific Journal of Marketing and Logistics, 22(4), 473–491.
Connors, S., Khamitov, M., Moroz, S., Campbell, L., & Henderson, C. (2016). Time, money, and happiness: Does putting a price on time affect our ability to smell the roses? Journal of Experimental Social Psychology, 67, 60–64.
Darma, I. G. W., Utami, K. S., & Sudarma, M. (2018). User Experience Analysis on SSO Portal. International Journal of Engineering and Emerging Technology, 3(2), 92–96.
DeLone, W. H., & McLean, E. R. (2016). Information Systems Success Measurement. Foundations and Trends® in Information Systems, 2(1), 1–116.
Den Buurman, R. (1997). User-centred design of smart products. Ergonomics, 40(10), 1159–1169.
Dong, X., Chang, Y., Wang, Y., & Yan, J. (2017). Understanding usage of Internet of Things (IOT) systems in China: Cognitive experience and affect experience as moderator. Information Technology and People, 30(1), 117–138.
Elias, J. D., & Lubua, E. W. (2021). The Impact of Usability, Functionality and Reliability on Users’ Satisfaction during Library System Adoption. The Journal of Informatics, 1(1), 13–21.
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. C., & Foroudi, M. M. (2016). Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69(11), 4882–4889.
Guriting, P., & Oly Ndubisi, N. (2006). Borneo online banking: Evaluating customer perceptions and behavioural intention. Management Research News, 29, 6–15.
Hall, R. R. (2001). Prototyping for usability of new technology. International Journal of Human Computer Studies, 55(4), 485–501.
Hayashi, F., & Bradford, T. (2014). Mobile payments: Merchants’ perspectives. Economic review, 99(1), 5-30.
Heinonen, K. (2004). Reconceptualizing customer perceived value: The value of time and place. Managing Service Quality: An International Journal, 14, 205–215.
Hidayati, A., Oktariza, E., Rosmaningsih, F., & Ana Lathifah, S. (2017). Analisa Kualitas Perangkat Lunak Sistem Informasi Akademik Menggunakan McCall. In Dipublikasikan Mei (Vol. 3, Issue 1).
Hsu, J. S. C., Lin, T. C., Fu, T. W., & Hung, Y. W. (2015). The effect of unexpected features on app users’ continuance intention. Electronic Commerce Research and Applications, 14(6), 418–430.
ISO, I. (1998). 9241: Ergonomic Requirements for Office Systems with Visual Display Terminals (VDTs)–Part 11: Guidance on Usability. Geneva: International Organization for Standardization, 17.
Kim, S. H., Holland, S., & Han, H. S. (2013). A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: A case study of Orlando. International Journal of Tourism Research, 15(4), 313–328.
Leung, D., Law, R., & Lee, H. “Andy.” (2016). A Modified Model for Hotel Website Functionality Evaluation. Journal of Travel and Tourism Marketing, 33(9), 1268–1285.
Mao, Z., & Lyu, J. (2017). Why travelers use Airbnb again?: An integrative approach to understanding travelers’ repurchase intention. International Journal of Contemporary Hospitality Management, 29(9), 2464–2482.
Mogilner, C. (2010). The pursuit of happiness: Time, money, and social connection. Psychological Science, 21(9), 1348–1354.
Nguyen, T. H., & Gizaw, A. (2014). Factors that influence consumer purchasing decisions of Private Label Food Products A case study of ICA Basic.
Pfeffer, J. (1982). Organizations and organization theory (pp. 237-251). Boston: Pitman.
Radner, R., & Rothschild, M. (1975). On the Allocation of Effort*. Journal of Economic Theory, 10, 358–376.
Rahman, M. M., Lesch, M. F., Horrey, W. J., & Strawderman, L. (2017). Assessing the Utility of TAM, TPB, and UTAUT for Advanced Driver Assistance Systems. Accident Analysis & Prevention, 108, 361-373.
Rahmaningtyas, A., Hartono, S., & Suryantini, A. (2017). Factors Affecting Online Purchasing of Local Food. Agro Ekonomi, 28(2), 189–204.
Robey, D. (1979). User Attitudes and Management Information System Use. In Source: The Academy of Management Journal (Vol. 22, Issue 3).
Rouibah, K., Abbas, H., & Rouibah, S. (2011). Factors affecting camera mobile phone adoption before e-shopping in the Arab world. Technology in Society, 33(3-4), 271-283.
Russ, A. L., & Saleem, J. J. (2018). Ten factors to consider when developing usability scenarios and tasks for health information technology. In Journal of Biomedical Informatics (Vol. 78, pp. 123–133). Academic Press Inc.
Schein, E. H., & Schein, E. H. (1970). Organizational psychology (p. 12). Englewood Cliffs, NJ: Prentice-Hall.
Schultz, R. L., & Slevin, D. P. (1975). Implementing operations research/management science. American Elsevier Pub. Co.
Setyaning, A. N. A., & Nugroho, S. S. (2020). The influence of website characteristics on customer satisfaction and E-WOM in Indonesia. Jurnal Siasat Bisnis, 24(2), 148–167.
Shaw, M. A. (1992). Vroom, V.(1964). Work and motivation. New York: John Wiley and Sons. PUB TYPE, 212.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, 22, 159–170.
Shipps, B., & Phillips, B. (2013). Social networks, interactivity and satisfaction: Assessing socio-technical behavioral factors as an extension to technology acceptance. Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 35–52.
Stocchi, L., Michaelidou, N., & Micevski, M. (2019). Drivers and outcomes of branded mobile app usage intention. Journal of Product and Brand Management, 28(1), 28–49.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alphabet.
Varki, S., & Colgate, M. (2001). The role of price perceptions in an integrated model of behavioral intentions. Journal of service research, 3(3), 232-240.
Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K. C. (2015). Impact of hotel website quality on online booking intentions: ETrust as a mediator. International Journal of Hospitality Management, 47, 108–115.
Widiyanto, I., & Prasilowati, L. (2015). Perilaku Pembelian Melalui Internet. Jurnal Manajemen Dan Kewirausahaan, 17(2), 109–112.
Woodruff, R. B., Clemons, S. D., Schumann, D. W., Gardial, S. F., & Bruns, M. J. (1991). The Standards Issue in CS/D Research: A Historical Perspective. Journal of Satisfaction, Dissatisfaction and Complaining Behavior, 4, 103–109.
Wong, C. H., Tan, G. W. H., Tan, B. I., & Ooi, K. B. (2015). Mobile advertising: The changing landscape of the advertising industry. Telematics and Informatics, 32(4), 720-734.
Wu, J. (Snow), & Law, R. (2019). Analysing behavioural differences between e- and m-bookers in hotel booking. International Journal of Hospitality Management, 83, 247–256.
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web sites: A critical review of extant knowledge. In Journal of the Academy of Marketing Science (Vol. 30, Issue 4, pp. 362–375).
Zhao, Q., Chen, C. Der, & Wang, J. L. (2016). The effects of psychological ownership and TAM on social media loyalty: An integrated model. Telematics and Informatics, 33(4), 959–972.
Memperkuat Momentum Pemulihan Pariwisata" diunduh dari https://news.detik.com/kolom/d-6474835/
“Pentingnya Teknologi dalam Sektor Pariwisata” diunduh dari https://aptika.kominfo.go.id/2019/04/
“Ternyata Ini Biang Kerok Bisnis Startup Bisa Gagal di RI” diunduh dari https://www.cnbcindonesia.com/tech/20220520180713-40-340587/
“Aplikasi Digital Berbagi Untung, Ini Cerita Airbnb Hingga Gojek” diunduh dari https://news.republika.co.id/berita/obwq84382/
“ISO 9241-11:1998 Ergonomic Requirements for Office Work With Visual Display Terminals (VDTs) — Part 11: Guidance On Usability” diunduh dari https://www.iso.org/standard/16883.html
“Sebagai Generasi Digital Native, Mahasiswa Diharapkan Mampu Memajukan The New Digital Economy: diunduh dari https://ekon.go.id/publikasi/detail/4548
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright Notice
Copyright notice:
- Authors grants the copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)
