Pengaruh Persepsi, Akreditasi Prodi, Dan Promosi Terhadap Keputusan Memilih Program Studi Akuntansi Pada Politeknik Harapan Bersama
DOI:
https://doi.org/10.33603/jibm.v1i2.866Abstract
Abstract. This study aims to analyze the influence of students’ perceptions, accreditation of study program, and promotion toward students’decision to choose Accounting study program in Polytechnic of Harapan Bersama. This is a quantitative research with sampling technique based on questionnaire and interview. Population in this research is 545 Accounting students from the class of 2016 in Polytechnic of Harapan Bersama. The number of samples in this study amounted to 231 respondents calculated using Slovin formula. The analysis tool used in this research is Multiple Regression Analysis using SPSS. The result shows that students’ perception, accreditation of study program, and promotion have an effect on students’ decision and accreditation becomes the most influential variable to choose Accounting study program in Polytechnic of Harapan Bersama.
Â
Keyword : Students’ perception; accreditation of study program; promotion
Â
Abstrak, Penelitian ini bertujuan untuk menganalisis pengaruh persepsi mahasiswa, akreditasi prodi, dan promosi terhadap keputusan mahasiswa memilih program studi Akuntansi pada Politeknik Harapan Bersama. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan sampel berdasarkan kuesioner dan wawancara. Populasi dalam penelitian ini adalah mahasiswa angkatan 2016 Prodi Akuntansi Politeknik Harapan Bersama yang berjumlah 545 mahasiswa. Jumlah sampel dalam penelitian ini sejumlah 231 responden setelah dihitung menggunakan rumus Slovin. Alat analisis yang digunakan dalam penelitian adalah Analisis Regresi Berganda menggunakan program SPSS. Hasil penelitian menunjukkan bahwa persepsi mahasiswa, akreditasi prodi, dan promosi berpengaruh terhadap keputusan mahasiswa memilih program studi Akuntansi pada Politeknik Harapan Bersama dan akreditasi prodi merupakan variabel yang paling berpengaruh terhadap keputusan mahasiswa memilih program studi Akuntansi pada Politeknik Harapan Bersama.
Â
Kata kunci: persepsi mahasiswa; akreditasi prodi; promosi.
References
Armstrong, K. &. (2001). Prinsip Prinsip Pemasaran. Jakarta: Erlangga.
Ghozali. (2011). Aplikasi Analisis Multifariates dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Kanuk, S. &. (2010). Consumer Behavior. New Delhi: Dorling Kindersley (India) Pvt. Ltd.
Kotler. (2003). Marketing Management . New Jersey: Prentice Hall Int'l.
Kotler, P. &. (2001). Prinsip Prinsip Pemasaran (Vol. 8). Jakarta: Erlangga.
Prasetyo. (2014). Dampak Kebijakan Akreditasi Perguruan Tinggi Terhadap Daya Saing (Competitiveness) Perguruan Tinggi Swasta di Kabupaten Kebumen (Vol. 13). Jurnal Fokus Bisnis.
Shah. (2013). Factors influencing student choice to study at private higher education institutions (Vol. 21 (4)). Quality Assurance in Education.
Solomon. (2006). Consumer Behaviour A European Perspective. Prentice Hall Europe.
Tjiptono. (2006). Manajemen Pemasaran Jasa. Yogyakarta: Penerbit Andi.
Verawati, D. (2016). Pengaruh Motivasi, Akreditasi Prodi, Fasilitas Pendidikan, Konsentrasi Jurusan Biaya Pendidikan dan Reputasi Pendidik Terhadap Keputusan Mahasiswa Untuk Melanjutkan Magister Akuntansi. Surakarta: Naskah Publikasi Universitas Muhammadiyah Surakarta.
Zain. (2013). Factors Influencing Studens's Decisions In Choosing Private Institutions of Higher Education. Malaysia: Asian Academy of Management Journal.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright Notice
Copyright notice:
- Authors grants the copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)
