Kontribusi Green Perceived Value, Green Perceived Risk, Green Trust, dan Green Awareness dalam Meningkatkan Green Phurchase Intention
DOI:
https://doi.org/10.33603/jibm.v4i1.3354Keywords:
Green Perceived Value, Green Perceived Risk, Green Trust, Green Awareness, Green Purchase Intention.Abstract
Abstract. the purpose of this research is to find out the effect of green perceived value on green purchase intention, green perceived risk on green purchase intention, green trust on green purchase intention, green awareness on green purchase intention. The sample of this study is respondents who have motorbikes and cars with age over 17 years and already have a job. The number of samples used as respondents in this study were 130 respondents with non-probability sampling techniques (purposive sampling), the data were analyzed using Smart PLS software. The results showed that green perceived value, green perceived risk, green trust, and green awareness had an influence on green purchase intentions for Pertamax consumers in Padang, West Sumatra Province.
Â
Keywords: Green Perceived Value; Green Perceived Risk; Green Trust; Green Awareness; Green Purchase Intention.
Â
Abstrak.   tujuan penelitian  untuk menemukan pengaruh green perceived value  terhadap green purchase intention, green perceived risk terhadap green purchase intention, green trust terhadap green purchase intention, green awareness terhadap green purchase intention. Sampel penelitian ini adalah responden yang memiliki sepeda motor dan mobil dengan umur diatas 17 tahun dan sudah memiliki pekerjaan. Jumlah sampel yang digunakan sebagai responden dalam penelitian ini adalah 130 responden dengan teknik pengambilan sampel non probabilitas (purposive sampling),  data dianalisis dengan menggunakan software  Smart PLS.  Hasil penelitian menunjukkan bahwa green perceived value, green perceived risk, green trust, dan green awareness memiliki pengaruh terhadap green purchase intention pada konsumen pertamax di Kota Padang Provinsi Sumatera Barat.
Â
Kata Kunci: Green Perceived Value; Green Perceived Risk; Green Trust; Green Awareness; Green Purchase Intention.
References
Arshad, R., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research, 5(1), 290–305. https://doi.org/10.5296/jsr.v5i1.6567
Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Dehghanan, H., & Bakhshandeh, G. (2014). The impact of green perceived value and green perceived risk on green purchase behavior of Iranian consumers. International Journal of Management and Humanity Sciences, 3(2), 1349–1357.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective. In Multivariate Data Analysis: A Global Perspective.
Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran Jilid 1. In Jakarta.
Rizwan, M., Ahmad, S. U., & Mehboob, N. (2013). Enhancing the Green Purchase Intention Based on Green Marketing: an Empirical Study From Pakistan. Asian Journal of Empirical Research, 3(2), 208–219. http://aessweb.com/journal-detail.php?id=5004
Situmorang, J. R. (2012). Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis. 7(2), 131–142.
Wu, S.-I., & Chen, Y.-J. (2014). The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products. International Journal of Marketing Studies, 6(5), 81–100. https://doi.org/10.5539/ijms.v6n5p81
https://www.pertamina.com. Diakses 8 Agustus 2017
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright Notice
Copyright notice:
- Authors grants the copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)
